Most foam calls I get start with something you can feel. The floor over the crawl space is cold, the room over the garage won't hold heat, or the rim joist, the band of wood that sits on top of the foundation, looks damp. Those spots usually have little room and some moisture, which is where batts and loose fill come up short and closed cell does its best work.
What you'll pay depends on how much area you want covered, how thick the foam goes and how hard the space is to reach. A tight crawl space, a low attic or a finished wall we have to open up all add hours. The schedule turns on prep, any old insulation that has to come out first and the time the house needs to air out before you move back in.
I go into the space before I put anything on paper, so the estimate you get is written for your house and not for an average one. If I find something that has to be fixed before foam goes on, like wet wood or old insulation that's gone bad, I'll show you and tell you what it takes.