Most calls about walls start with a room that never warms up, an outside wall that feels cold to the touch, or a power bill that keeps climbing. In a lot of older houses around here, the walls were built with nothing in them, so heat goes right through to the siding. Topping up the attic helps, but it won't fix a hollow wall.
The price mostly comes down to how many walls we fill, what your siding is, whether we work from inside or outside, and what I find once I look, like old wiring or a house old enough to need lead-safe work. The schedule turns on the same things, plus any permit and whether new siding is coming. After I've seen your house, the estimate puts all of that in writing with your figure.