Most calls start with a symptom. The room over the garage won't stay warm, upstairs bakes all summer, the floors are cold or the power bill keeps climbing. Those usually trace back to air slipping through the ceiling and floors, or to insulation that's thin, packed down or just old. I'd rather find the cause than sell you more of the same material.
The price moves with how much area we cover, whether old material has to come out first, how many gaps need sealing and which material fits each space. The schedule turns on the same things, plus how easy your attic and crawl space are to get into. Your written estimate breaks it out space by space, with your number and the order of work.